Telling Our Story
The recognition and perception of a brand is highly influenced by its visual presentation and by the story it recounts.
Telling the University of Windsor story successfully requires the thoughtful and correct use of its brand elements. A brand’s strength is in the consistent and proper application of its logo usage, colours, typography, talking points and more.
This brand guide will help us tell the University of Windsor’s story in a unified and impactful way. Adherence to these guidelines by University staff, faculty, students, partners and vendors will ensure strong brand recognition and identity in promotional materials as well as in external and internal communications
Have questions about how to tell the University of Windsor story? Contact us at PAC@uwindsor.ca.
Our History
The story of the University of Windsor began in September of 1857, when the first students arrived to study at its predecessor, Assumption College. In the 160+ years since, the small Roman Catholic college gave rise to a comprehensive, teaching and learning university. In 1963, it affiliated with Essex College, Canterbury College, Iona College and Holy Redeemer College to incorporate as the University of Windsor, a non-denominational, autonomous, degree-granting institution.
More than 16,000 students now attend the University of Windsor, and its growing alumni family boasts more than 150,000 members.
Our Motto
Bonitatem et Disciplinam et Scientiam Doce Me.
Teach Me Goodness, Discipline and Knowledge.
Our Mission
Our Mission is to empower positive change through regionally and globally engaged inquiry, learning, scholarship, creation and research.
Our Vision
As a locally engaged, globally connected institution, the University of Windsor will enable people to transform their circumstances. As partners, leaders, and learners, we will engage in impactful research, relevant teaching, creative endeavours and inclusive relationship building to foster positive change.
Our Values
Values are the underlying beliefs that guide our decisions and actions. They articulate what the institution stands for and how we intend to conduct ourselves. Our values are listed alphabetically.
Academic Excellence: Connection and Diversity
Action on Indigenization, Truth and Reconciliation: Continuing the Journey
Community Impact: Engagement and Partnerships
Engagement with Students: Transformation and Inclusion
Environmental Sustainability: Climate and Environment
Equity, Diversity, and Inclusion: Enhancing Safety and Belonging
Openness to Change: Adaptability, Creativity, and Innovation
Prioritizing People: Care, Compassion, and Respect
Trustworthiness: Accountability and Transparency
Our Strategic Priorities
Aspire: Together for Tomorrow is the University of Windsor’s planning process for 2023-2028
We have engaged in research, data analysis, reflection, and dialogue to identify and articulate six strategic priorities that are core to our mission and vision, and that enable us to live our values and capitalize on our untapped potential:
- Establishing and implementing an institutional data strategy
- Foster resilience and institutional learning through connection, reconnection and collaboration
- Continue to foster and build welcoming, inclusive and engaging physical and virtual spaces
- Ensuring that faculty and staff have the skills and support to maximize impact, growth, and engagement
- Telling our stories and sharing our knowledge
- Improving institutional processes and coordination of services