Typography
The University of Windsor logo visually harmonizes our pride in the University’s heritage with modern elements that signal our enthusiasm for its exciting future.
Official University of Windsor fonts
The selected brand font families were carefully chosen to reflect the University’s brand versatility and accessibility: DIN Pro and Calibri.
Primary typeface: DIN Pro
DIN Pro is clean, modern and bold. It is striking as a display face as well as for body copy.
Web Safe Fonts/PC Fonts
When working on desktop publishing or word processing, DIN Pro may not be available. Calibri is an acceptable sans serif typeface for body copy when the primary typeface is unavailable. It should not be used for display copy.
Accessible use of type
Headings
Headings should appear in UWindsor Blue or UWindsor Grey. Gold or White headings should be used only over dark colourways, and over photos that are dark in tone and are not too busy.
All caps
Sentence Case (first letter of first word capitalized) and Title Case (first letter of all words longer than 4 letters is capitalized) are preferred over All Caps (all letters are capitalized). The differentiation in letterforms increases readability, where letters written in All Caps can appear as a large rectangle, making them harder to read.
Character spacing
Tracking indicates the space between letters. Very tight and excessively loose tracking is hard to read and should be avoided, especially for larger blocks of text.
Body copy
Body copy should measure 12 pts or larger, black on a white or light coloured solid colour background. Where type is used on a dark background, it must be made bolder and larger to compensate.
Left-justified text in columns of 5-7 words in width are easiest to read.
It is helpful to divide larger blocks of information with easily-understood headings, and use preset style sheets (heading 1, heading 2) to attribute their weight because these are navigable with a screen reader.
Justification
Opt for left-justified type. Full justification challenges the eye when tracking from one line to the next. It also forces words apart to fill space, reducing readability.
Hyphenation
Whenever possible, do not use hyphenation to force text to fill a line. Use hyphens only when grammatically necessary and correct to do so.
Italic
Italics are generally harder to read than Roman or upright fonts. Please opt for bold fonts for emphasis when possible, and use sparingly.
Learn more about accessible type
For more in-depth accessibility guidelines, please see pages 19-33 in the Registered Graphic Designer’s Accessibility Guidelines Manual.