University of Windsor Editorial Style Guide
The purpose of this style guide is to establish a consistent standard for communications with internal and external audiences at the University of Windsor.
It is based on a guide prepared and distributed by the Canadian Council for the Advancement of Education and is designed for use with the Canadian Press Stylebook and the Concise Oxford Dictionary.
This is a living document, intended for regular updates as language and usage evolve.
Questions or suggestions: pac@uwindsor.ca
Brand Voice
The University of Windsor brand voice reflects our values and shapes how we communicate with all audiences.
Core attributes:
- Inclusive: Welcoming across cultures, abilities, identities, and backgrounds.
- Professional: Clear, polished, and confident.
- Student-centred: Supportive and focused on student success.
- Community-minded: Collaborative and people-first.
- Optimistic: Positive, forward-looking, and aspirational.
Voice tips for writers:
- Use clear, direct language.
- Be conversational where appropriate, but never casual or sloppy.
- Emphasize shared achievements and contributions.
- Highlight student and faculty stories.
- Choose authentic, kind, and forward-thinking words.
Plain Language
Plain language improves clarity and helps avoid jargon or confusion.
Principles:
- Write naturally — like you speak, but with better grammar.
- Organize thoughts; one idea per paragraph.
- Break long publications into sections; use headings.
- Keep sentences short.
- Use active voice.
- Use everyday words.
- Cut unnecessary words.
- Avoid or explain technical terms.
- Watch pronoun/modifier placement.
- Address readers directly when appropriate.
- Use examples and comparisons.
- Avoid clichés.
- Limit adjectives and adverbs.
- Test clarity by having others read it
Inclusive Language Guidelines
Inclusive language promotes respect, fairness, and belonging.
General principles:
- Be respectful and accurate.
- Avoid assumptions.
- Use people-first language (e.g., “students with disabilities”).
- Ask individuals how they wish to be identified.
- Avoid deficit-based language.
Writing about specific communities:
- Gender & Sexuality: Use gender-neutral terms; “they” as singular; accurate 2SLGBTQIA+ terms; only reference identities when relevant.
- Disability: Say “person who uses a wheelchair,” not “wheelchair-bound”; avoid pity language.
- Race, Ethnicity, Indigeneity: Capitalize identities; avoid unnecessary mentions; use accurate Indigenous names.
- Age: Use neutral terms (e.g., “older adults”).
- Socioeconomic Status: Avoid judgmental terms; provide context.
Practical tips:
- Avoid slang or regional expressions.
- Consult communities when in doubt.
- Provide context for uncommon terms.
- Check for unconscious bias.
General Style Guidelines
- Use “University of Windsor”; “UWindsor” only as a modifier.
- Use “the University” for additional references.
- Don’t attribute feelings to institutions.
- Distinguish student (course phase) from candidate (thesis phase).
Acronyms
- Avoid unless widely known.
- Spell out first reference; provide acronym in parentheses.
- Use acronym or common noun thereafter.
Alumnus / Alumna
- Alumna: female graduate
- Alumnae: group of female graduates
- Alumnus: male graduate
- Alumni: mixed or male group
Graduand: Completed requirements but not yet graduated. Grad year: Jane Doe (BA 1985) or Jane Doe (BA ’85); use proper apostrophe.
Capitalization
- When in doubt, don’t capitalize.
- Capitalize universities, faculties, departments, schools, centres on first reference.
- Lowercase “faculty,” “department,” “college,” “board,” “senate” when used alone.
- Capitalize “University” when referring to UWindsor.
- Capitalize disciplines only when proper nouns or part of official names.
Italics & Quotation Marks
- Italics: Plays, films, books, poems, newspapers, magazines, dance works, records, music, videos, TV, radio, non-English words.
- Quotation marks: Articles, academic papers, book chapters.
Numbers, Dates & Times
- Numbers: Spell out under 10; figures for 10+.
- Per cent: Use figures + “per cent.”
- Phones: 519-253-3000; ext. 3242.
- Currency: $48,000; $1 million; don’t use “M” for million.
- Dates: March 17; 18th century (no superscript).
- Months: Jan., Feb., Aug., Sept., Oct., Nov., Dec. (with dates); spell out March–July.
- Times: 3 p.m., not 3:00 p.m.; use “to” (10 a.m. to 2 p.m.).
Titles & Honorifics
- Use Dr. (PhDs) or Prof. (non-PhDs) on first reference; surname after.
- Don’t capitalize job titles in running text.
Modifier Position
- Example: “He is only one of 450 people…” ≠ “He is one of only 450 people…”
- Example: “I only love you” ≠ “Only I love you” ≠ “I love only you”
University Buildings
Examples: CAW Student Centre, Rm. 108; Vanier Hall, the Oak Room
List: 300 Ouellette Ave.
Alan Wildeman Centre
Alumni Hall
Alumni Stadium
Anthony P. Toldo Centre
Assumption Hall
Biology Building
Cartier Hall
CAW Student Centre
Centre for Automotive Research
Centre for English Language Development
Chrysler Halls North/South/Tower
Dillon Hall
Dr. Murray O’Neil Medical Education Building
Ed Lumley Centre
Energy Conversion Centre
Erie Hall
Essex Centre of Research
Essex Hall
Education Gym
Human Kinetics Building
Jackman Dramatic Art Centre
Joyce Entrepreneurship Centre
Kerr House, Lambton Tower
Laurier Hall
Leddy Library
Leonard and Dorothy Neal Education Building
London Life Great Lakes Environmental Research Centre
Maintenance Building
Memorial Hall
Odette Building
Psychological Services and Research Centre
Residence Hall West
Ron W. Ianni Faculty of Law Building
School of Creative Arts - Armouries
Toldo Lancer Centre
University Computer Centre
Vanier Hall
Stephen and Vicki Adams Welcome Centre
Windsor Hall
Territorial Acknowledgment
Long version: Boozhoo, Sge':no, Kuwiingu neewulohmwa The University of Windsor is situated on the lands and waters traveled, inhabited, and cared for by Indigenous Peoples since time immemorial. We honour the wampum treaties—agreements among the Anishinaabe, Haudenosaunee, Lenni Lenape, and allied nations.
Short version: The University of Windsor is situated on the traditional territory of the Three Fires Confederacy — the Ojibwe, Odawa, and Potawatomi.
Glossary of Institutional Terms & Acronyms
Common terms:
- Alumni
- Candidate
- Convocation
- Graduand
- Undergraduate
- Graduate student
Faculties & Schools: FAHSS, Faculty of Education, Engineering, Human Kinetics, Odette, Law, Nursing, Science, SoCA, Computer Science
Departments & Offices: PAC, GATA, SRC, Leddy Library, CEI, TLC
Programs & Initiatives: BSI, EAA, Ignite
Administrative: VPFA, VPRI, AVP, HR, ITS
Usage tips:
- Spell out first mention; acronym after.
- Avoid acronym overload; use common nouns when possible.